Local service businesses
Trades, contractors, and local providers that want to show up in search and maps when customers in their area are looking for what they offer.
Best fit
Built for service businesses that want to grow organically.
This service works best when you have a solid website foundation and are ready to build visibility over time. SEO is a long-term investment and the results compound. Clients who get the most from this are committed to a 3- to 6-month minimum horizon.
Post-launch growth
Businesses that just launched or redesigned a site and need ongoing content, SEO management, and local presence work to build momentum.
Replacing agency overhead
Businesses tired of vague monthly reports and account managers who do not understand their business. One-on-one delivery with defined deliverables.
National service businesses
Service providers operating nationally who need content and SEO that targets the right keywords for their industry and audience.
Monthly retainer
Defined deliverables every month.
Retainer scope is confirmed before you commit. Pricing is quoted on your discovery call based on what your business actually needs. No padded packages, no vague hours.
SEO management
Ongoing technical and on-page SEO
Monthly technical checks, on-page optimizations, internal linking, and crawl health monitoring. Issues get fixed, not just flagged.
Content strategy and creation
SEO-targeted content that compounds
Blog posts, service page copy, and supporting content built around a keyword strategy tied to your actual business goals.
Google Business Profile
Active GBP management
Regular posts, Q&A monitoring, review strategy, and profile optimization to maintain and improve local pack visibility.
Reporting
Monthly performance report
Delivered every month: keyword rankings, organic traffic trends, GBP insights, and a clear summary of what shipped and what is planned next.
- Retainer pricing is quoted monthly based on scope and confirmed before work begins.
- Deliverables are defined upfront so there are no surprises at the end of the month.
- One-on-one delivery: Jeordan Burkhart manages your account directly, no handoffs.
Initial setup
Every retainer starts with a solid foundation.
Before ongoing management begins, I run a baseline setup to establish your starting point and ensure the right tracking and strategy are in place.
Keyword research
A prioritized keyword map built around your services, location, and search intent. This drives the content strategy for the entire engagement.
Technical SEO baseline
A full crawl of your site to identify and resolve technical issues before content work begins.
Analytics and tracking setup
Google Analytics 4 and Search Console verified and configured if not already in place. Reporting is only as good as the data behind it.
GBP optimization
Full Google Business Profile review and optimization before monthly management begins.
How delivery works
Straightforward from discovery to ongoing management.
Step 1
Discovery and scope
We clarify your goals, market, and current visibility. I confirm fit and recommend the right scope for your retainer before you commit.
Step 2
Onboarding and initial setup
Keyword research, technical baseline, analytics setup, and GBP optimization. This sets the foundation for everything that follows.
Step 3
Monthly delivery
Each month I execute the agreed deliverables: content, SEO management, GBP work. You always know what is in progress and what is next.
Step 4
Monthly reporting and check-in
A written performance report every month covering rankings, traffic, and GBP insights, plus a summary of what shipped and priorities for the next period.
See the FAQ for policies and what to expect across all services.
A la carte add-ons
Standalone services and add-ons with transparent pricing.
These services can be added to any retainer or scoped as standalone projects. Prices listed are starting rates and vary by scope, site size, and complexity.
| Service | One-time | Monthly | Notes |
|---|---|---|---|
| Website and Development | |||
| Additional website pages (per page) | $250+ | -- | Includes copy, layout, and on-page SEO |
| Website redesign (existing site) | $1,500+ | -- | Based on page count and complexity |
| Landing page (campaign or lead gen) | $500+ | -- | Single-purpose, conversion-focused |
| E-commerce functionality | $2,500+ | $200+ | Product setup, checkout, Stripe integration |
| Website maintenance and updates | -- | $150+ | Code updates, content edits, security patches |
| Site speed / Core Web Vitals fix | $500+ | -- | Diagnosis and implementation included |
| Domain and DNS setup | $150 | -- | One-time configuration |
| SEO and Visibility | |||
| Technical SEO audit | $500+ | -- | Full Screaming Frog and manual review |
| Keyword research and strategy doc | $400+ | -- | Delivered as a prioritized keyword map |
| On-page SEO (per page) | $100+ | -- | Titles, meta, headers, internal links |
| Local SEO setup (citations + GBP) | $750+ | -- | 20+ citations, full GBP optimization |
| Ongoing local SEO management | -- | $500+ | Citation maintenance, GBP, review strategy |
| Backlink outreach | -- | $400+ | 1 to 2 quality links per month |
| Schema / structured data markup | $300+ | -- | JSON-LD for primary page types |
| Google Search Console setup | $250 | -- | Verify, sitemap, initial configuration |
| Content and Marketing | |||
| Blog post (1,000 to 1,500 words) | $250+ | -- | SEO-targeted, includes internal linking |
| Blog post (1,500 to 2,500 words) | $400+ | -- | Long-form, pillar-style content |
| Monthly blog content (2 posts) | -- | $500+ | Written, optimized, and published |
| Monthly blog content (4 posts) | -- | $900+ | Written, optimized, and published |
| Email newsletter (per send) | $200+ | -- | Written, formatted, and delivered |
| Email sequence (3-email series) | $600+ | -- | Welcome, nurture, or re-engagement |
| Google Business Profile setup | $350 | -- | Full profile build and optimization |
| GBP monthly management | -- | $250+ | Posts, review monitoring, Q&A |
| Social media management (1 platform) | -- | $400+ | 8 to 12 posts per month, scheduling |
| Content strategy and calendar | $500+ | -- | 3-month plan with keyword mapping |
| Strategy and Consulting | |||
| Strategy session (1 hour) | $200 | -- | Recorded, includes written summary |
| Competitive research brief | $400+ | -- | 3 to 5 competitors, gaps and opportunities |
| Brand audit and messaging review | $600+ | -- | Voice, positioning, and content review |
| Monthly consulting retainer | -- | $500+ | Ongoing strategy calls and advisory |
All prices are starting rates. Final pricing is confirmed before work begins.Reach out with questions.
Ready to grow?
Book a discovery call and get a clear next step.
I'll confirm fit, recommend the right retainer scope, and outline exactly what happens after we talk. No obligation to commit.