Single-page conversion flow
Hero, audience fit, coaching structure, testimonials, package cards, FAQ, and discovery-call CTAs, all on one page so visitors can evaluate and act without hunting.
The challenge
What needed to happen.
- I needed a dedicated place to offer private crypto and DeFi coaching outside of my consulting site: something focused on packages, pricing, and booking without the overhead of a multi-page marketing build.
- The site had to handle paid coaching packages securely and feel trustworthy to people who may be new to crypto, not just technically capable users.
Approach
How the build was structured.
- Kept scope tight: one scrolling page with clear sections for who it is for, what coaching looks like, packages, FAQ, and next steps.
- Integrated PayPal for package payments so clients can pay before booking their intro call, a pattern that works well for service businesses selling defined offers.
- Wrote copy for clarity over hype, with appropriate disclaimers for an educational coaching offer in a high-risk space.
What was built
Key deliverables and features.
PayPal checkout integration
Beginner and advanced coaching packages connect to PayPal so payment happens before scheduling, demonstrating how a payment provider fits into a simple service site.
Package and pricing presentation
Three paid tiers plus a free discovery call, with scope and deliverables spelled out so prospects know exactly what they are buying.
Outcome
Where things stand now.
- A live, self-contained coaching presence separate from JZB Consulting, focused on private 1-on-1 crypto and DeFi coaching.
- PayPal integration handles package payments cleanly; clients pay first, then book their intro and prep call.
- Proof that a single-page build can still support real business operations when structure and CTAs are intentional.
I share traffic and conversion snapshots for this site on request during a discovery call, useful if you want to see how a lean single-page build performs in practice.
More selected work
Other case studies.
Service business
Stoll's Landscaping
First client build outside my own projects: from zero web presence to a multi-page site with local SEO across five service areas.
Crypto platform
There Will Be Signs
Token-gated Solana platform with courses, portfolio tools, daily exercises, and custom member utilities. My most complex web build.
Want a site built with the same intent?
Whether you need a lean single-page launch or a multi-page build with SEO foundation, we can scope it in a discovery call.