Multi-page service business structure
Homepage, services overview, about, contact, and gallery: the foundation a local service business needs so visitors understand the offer and know how to get a quote.
The challenge
What needed to happen.
- Dustin had been running Stoll's Landscaping successfully for six or seven years, mostly through word of mouth and local reputation, but he had no website and limited digital visibility.
- He wanted a credible online presence that showed what the business actually does, made it easy for customers to reach out, and helped people in nearby areas find the company in search.
- This was my first client project that was not my own, so the build needed to deliver real value on a budget that reflected an early portfolio relationship.
Approach
How the build was structured.
- Started with core pages: homepage, services, about, contact, and a gallery to showcase completed work with photos Dustin provided.
- Built dedicated service-area pages with on-page keyword optimization for five regions where Stoll's operates, so local search intent has a relevant landing place.
- Structured the gallery as a growing catalogue of jobs rather than a static one-time upload, so new work can be added as the business documents more projects.
What was built
Key deliverables and features.
Five service-area landing pages
Region-specific pages optimized for local search terms, giving each area its own entry point instead of burying geography in generic copy.
Services and project gallery
Landscaping services described clearly with supporting photography, plus a catalogue of completed jobs that continues to grow as new work is documented.
Lead and contact paths
Direct ways for customers to reach out, so the site supports inquiries, not just browsing.
Outcome
Where things stand now.
- Went from no website at all to a full multi-page presence that represents the business professionally online.
- Service-area pages give local SEO a foundation across five regions; the site is starting to pick up traction as indexing and content compound.
- The gallery grows over time as more jobs are photographed and added. The site is built to expand with the business, not stay frozen at launch.
More selected work
Other case studies.
Coaching site
JB Coaches Crypto
Single-page coaching site with PayPal checkout, a practical example of payment provider integration on a lean build.
Crypto platform
There Will Be Signs
Token-gated Solana platform with courses, portfolio tools, daily exercises, and custom member utilities. My most complex web build.
Want a site built with the same intent?
Whether you need a lean single-page launch or a multi-page build with SEO foundation, we can scope it in a discovery call.